Founder and head designer.
Ruxandra’s passion for fashion was born out of her love for people. Early on in her childhood she discovered the worlds on which she grew her personality. Opera, ballet, and piano sit side by side with silly music, playing with the neighborhood kids and feeding stray dogs. Travelling made her aware of the diversity of cultures. Learning about them made her respect their values and way of life.
Vogue Russia was one of the places that saw her talent. There she quickly became Art Director, overseeing the look,feel and organization of what would make up the magazine.
During her time at Yves Saint Laurent, the fashion house used Ruxandra’s sharp mind and keen eye to develop their textures and colors. Working closely with French artisans and high end factories, expanded her views on couture and luxury fashion.
To create what will be new she turned once again to learning.
Her studies of draping at École de la Chambre Syndicale de la Couture Parisienne in Paris combined with bespoke tailoring at Thomas von Nordheim in London, led her to shape the world in her fashion.
Starting her own brand she wants to give women a new look into their lives through fashion.
She is still sexy, wild and alive!
“ I never saw a wild thing sorry for itself ”
Jon is the go to guy. He is a digital gypsy, helping to start the revolution.
Petruta dedicated her life to her work. She has been in the couture world for more than 40 years. Her experience and her hands, under Ruxandra’s guidance, help create the quality of our products. She enjoys a good laugh and doesn’t like to be contradicted. Except by Ruxandra.
Liliana pays great attention to details. The details in Ruxandra’s work benefit from her great patience. The majority of the time she makes the impeccable details by hand. With 28 years of experience she is in charge of the ‘human touch’ on each and every product we deliver.
With 40 years of experience, Iulia is in charge with taking to completion our crazy patterns. Each pattern goes through several iterations with Ruxandra. Once complete, it is ready to help textiles meet the scissors of our team.
With 40+ years of experience, Puiu, as friends call him, always looks forward to any new handbag ideas Ruxandra might bring. He is our Mastro Geppetto.
Natasha is a well-known doll artist. Natasha collaborated with Ruxandra in order to realize expressive sculptures of two children, boy and girl. With their powerful eyes and features, they are always ready to cut the cards of the destiny.
Mr. Mirea enjoys working on Ruxandra’s projects while listening to classical music. He has a great spirit and always in a good mood. Just how we like it!
PR & Marketing manager
Alexander is responsible for communicating key messages and promoting our products to customers and shops.
A peek into Break a leg | Capsule
“The inspiration for the collection stays in feelings and emotions rather than objects and art. I was always touched by the way people, women in particular, overcome tough moments and change those into flourishing times of rebirth and empowerment.
Trying to put together the studio I interviewed several people, mostly women. We talked about couture, technique, work experience , but we also talked about life, problems, bad times and good times that always follow. I was proved once again that in each one of us there is an interior force that we do not even acknowledge till it's needed.
I looked further towards history to see how women adapted in the toughest times and I stopped upon the Great Depression period. I took a closer look to the clothes and how they were adapted to become more comfortable, more practical and durable. Researching the pattern techniques of the time I discovered an incredible ingenuity to adapt to the lacks of the time. I took my inspiration from this for the construction of my patterns, the general shape of the garments, but I blended it with present bespoke and couture techniques that would sustain the shapes even better and I added a touch of color that would bring joy to the black and white photos of that time.”
A peek into Ceux qui n’ont rien